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  1. E-business solutions in the mobile advertisement

    International Journal of Business and Systems R... 5(5):475 (2011)

    This paper aims at developing implementable e-business solutions to accelerate the adoption of information systems in the m-advertising industry. First, an e-business integrated customer chain model was developed for the m-advertising industry. A list of implementable e-business solutions was develop...
  2. Brand positioning in the medical tourism industry: a brand personality perspective

    International Journal of Behavioural and Health... 2(1):20 (2010)

    This research extends the conceptualisation and measurement of brand personality to the medical tourism industry. It is the first study to apply Aaker's (1997) brand personality dimensions to analyse the brand positioning strategies being used in medical tourism advertisements. A content analysis is...
  3. Consumers and teleworking advertisements in spam e–mail

    International Journal of Electronic Marketing a... 5(1):48 (2012)

    The internet facilitates telework opportunities. This study analyses variables associated with opening/reading and also purchasing from spam e–mail advertising telework. Variables analysed as possible predictors included personal demographic variables, internet characteristics variables, psychologi...
  4. Exploring the degree of commercialisation associated with sports marketing activities

    International Journal of Services and Operation... 11(2):170 (2012)

    The purpose of this paper is to provide practitioners of management and interested researchers insights to the degree of commercialisation in sports and how advertisement has evolved to become a major force in the sports entertainment field though corporate sponsorship and commercialised of athletes....
  5. Novice founders and re-starters in Japanese business society

    International Journal of Business and Globalisa... 5(3):304 (2010)

    We divide the 941 new Japanese entrepreneurs into 'novice founders' and 're-starters' in business, and compare the effects of their comparative advantages on economic performance. When observing the actual sales and the liquidity constraints at start-up, re-starters do not always suffer a disadvantag...
  6. Customer relationships, information technology and concerns for violence in video-gaming materials

    International Journal of Management in Education 4(3):233 (2010)

    As technology increases customer's abilities to play video games almost anywhere, from laptops, telephones, to PDAs, the number of video-gaming titles has grown exponentially and, some have suggested, with little regulation as to violence content. As computer graphics become more pronounced and reali...
  7. Behind a painted smile: gendered aesthetics and emotional labour

    International Journal of Work Organisation and ... 3(1):65 (2009)

    This paper is based on a talk given at a British Academy of Management research seminar on Gender and Emotions in May 2008. It focuses on the relationship between gender, aesthetics and emotion with reference to the process of abjection, and illustrates the argument with reference to advertisements a...
  8. Buying behavioural pattern of ethical and generic drugs in Western India: an empirical investigation

    International Journal of Business Innovation an... 5(1):75 (2011)

    Prescribing makes a considerable impact on health of patients and promotional budgets of manufacturers and yet remains a contentious issue. Prescriptions have been used to study treatment patterns and analyse markets for various therapeutic categories, mostly in many developed countries. In emerging...
  9. Effect of demand boosting policy on optimal inventory policy with backorder in fuzzy environment under the effect of learning

    International Journal of Procurement Management 5(2):178 (2012)

    We obtained equivalent crisp expression by applying signed distance method. In place of complex and tedious method of calculus a closed form solution is obtained by using algebraic method. A numerical example is presented to study the feasibility and applicability of the proposed model....
  10. Early recruitment practices in Indian B-school campuses and application intentions: role of word-of-mouth endorsements

    International Journal of Indian Culture and Bus... 3(6):684 (2010)

    In an environment of war for talent, attracting the best talent to an organisation is vital to derive a competitive advantage. This paper seeks to investigate the role of word-of-mouth endorsements, and thus social networks, in the relationship between early recruitment practices and the application...