Abstract
The use of the social marketing approach for public health issues is increasing. This approach uses marketing concepts borrowed from the principles of commercial marketing to promote beneficial health behaviors. In this qualitative study, four focus groups involving 42 participants were used in consu...
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PMID: 21376850
PDF is available here.
Abstract
Explore the impact of dramatic budget cuts to the Florida Tobacco Control Program (FTCP) on Florida teens' exposure to tobacco control interventions.
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PMID: 21192747
PDF is available here.
Abstract
The current study compared two interventions for promotion of stair climbing in the workplace, an information-based intervention at a health information day and an environmental intervention (point-of-choice prompts), for their effectiveness in changing stair climbing and cost per employee.
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PMID: 21361807
PDF is available here.
Abstract
Identify demographic, social, and environmental factors associated with smoking initiation in a large, racially and ethnically diverse sample of underage youth participating in the 2006 Maryland Youth Tobacco Survey.
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PMID: 21192739
PDF is available here.
Abstract
The results of this study indicated that students' meaning making regarding the conflicting messages relied greatly upon how consistent either message was with their prior beliefs about alcohol. Additionally, not all students perceived the messages to be contradictory; these students saw the message...
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PMID: 21120577
PDF is available here.
Abstract
We propose that the analysis of therapists' motivating verbalizations should focus on descriptions of the past, present and future consequences of the client's behavior....
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PMID: 21044478
PDF is available here.
Abstract
These results highlight that, though many Spanish parents use CP as a disciplinary strategy, it appears to be related to negative outcomes for children regardless the parental context in which it is used....
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PMID: 21044474
PDF is available here.
Abstract
We report the first three functional magnetic resonance imaging studies to investigate the neurocognitive networks associated with feeling persuaded by an argument. In the first two studies, American and Korean participants, respectively, were exposed to a number of text-based persuasive messages. I...
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PMID: 19925175
PDF is available here.
Abstract
We hypothesized that adult-derived intent differs from teen perception.
High-school students attending an annual municipal student safety exposition were asked to rank order six PSAs that were previously judged by an almost all adult committee. Additionally, students were asked to rate the PSAs on a...
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PMID: 20938313
PDF is available here.
Abstract
This research studies fear patterns within fear appeal anti-speeding television commercials. A pattern of fear is the sequence of fear arousal and fear reduction, if any, that is felt by the viewing audience when exposed to a fear appeal advertisement. Many road safety advertisers use fear appeals,...
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PMID: 20945245
PDF is available here.
Abstract
Many studies of sexual messages in media utilize content analysis methods. At times, this research assumes that researchers and trained coders using content analysis methods and the intended audience view and interpret media content similarly. This article compares adolescents' perceptions of the pr...
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PMID: 19536684
PDF is available here.
Abstract
We demonstrate that neural responses to persuasive messages can predict variability in behavior change in the subsequent week. Specifically, an a priori region of interest (ROI) in medial prefrontal cortex (MPFC) was reliably associated with behavior change (r = 0.49, p < 0.05). Additionally, an ite...
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PMID: 20573889
PDF is available here.
Abstract
Strategies for promoting the use of human milk in NICU Human milk has several advantages in the nutrition of very-low-birthweight (VLBW) and high risk infants admitted to neonatal intensive care unit (NICU). Limited data available demonstrate that at discharge from NICU breastfeeding rate is relativ...
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PMID: 21090094
PDF is available here.
Abstract
We conducted a discourse analysis of news coverage from 2004-2005 of a trial in Cameroon on oral PrEP for HIV prevention, to identify messages, communication techniques, and sources of messages that were amplified via media. We identified two parallel discourses: one on ethical concerns about the Ca...
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PMID: 20569146
PDF is available here.
Abstract
We showed that the positive emotions of anticipatory enthusiasm, amusement, and attachment love tended to facilitate greater acceptance of weak persuasive messages (consistent with previous research), whereas the positive emotions of awe and nurturant love reduced persuasion by weak messages. In add...
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PMID: 20364895
PDF is available here.
Abstract
In this study, the influence of source and message frame on judgments of a public service announcement was examined. The participants in the experiment were 408 undergraduate students (126 men, 280 women, 2 unknown; M age=20.0, SD=2.5, range=18-23) of a Midwestern U.S. university. Message frame and...
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PMID: 20499560
PDF is available here.
Abstract
Overall, the supermarket environment worsened due to an increase in cross-promotions targeted to children and adolescents and a decline in the nutritional quality of these products. This analysis failed to find improvements in food marketing to youth and highlights the need to expand current industr...
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PMID: 19719889
PDF is available here.
Abstract
The pervasiveness of covert food marketing in the present study was contrary to previous findings and raises questions about the effectiveness of legal restrictions and self-regulation of advertising in protecting children from commercial food messages that may not be regarded as advertising....
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PMID: 19706222
PDF is available here.
Abstract
This study explored the differences between 35 child-focused and 52 adult-focused food advertisements sampled from 45 hrs of British television. More child-focused advertisements contained claims of health benefits; scientific information; were shot in 'Leisure' settings; with male c...
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PMID: 19933308
PDF is available here.
Abstract
These results extend the theoretical scope of the EPPM by suggesting that threat to other can motivate behavior change, and also can have significant practical application for the development of messages targeting physicians....
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PMID: 20390677
PDF is available here.
Abstract
This study failed to replicate the original research findings but showed that participants who exercised the least and were in the hard to imagine condition had the worst attitudes towards physical activity....
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PMID: 19486550
PDF is available here.
Abstract
The nature of change and how nurses can use it as a positive opportunity are considered in the first two articles of this six-part series. The other four will examine how change has made a difference.
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PMID: 20222372
PDF is available here.
Abstract
A series of semi-structured interviews on HIV prevention were conducted with South African clergy with pastoral and liturgical responsibilities from the Roman Catholic Church, the Lutheran Church and the Assemblies of God. The interviews were tape-recorded, transcribed verbatim and analysed by inter...
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PMID: 19675963
PDF is available here.
Abstract
Most respondents found the gain-framed, short-term messages most salient for both fruits/vegetables (8 [61.5%]) and fat consumption (7 [53.8%]). For fat consumption only, 2 (15.4%) found the loss-framed, short-term messages pertinent; none found the loss-framed, long-term messages relevant for eithe...
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PMID: 20142738
PDF is available here.
Abstract
These results suggest that adding nonverbal agreement to expressions of nonverbal disagreement do not reduce the negative impacts of communicating disagreement nonverbally during an opponent's speech and may in fact further decrease the audiences' perception of a debater's credibility and overall pe...
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PMID: 20575335
PDF is available here.
Abstract
This article examines health communication campaigns aimed at preventing alcohol consumption among women who are pregnant or attempting to become pregnant. Relevant communication materials were gathered and a qualitative review was conducted. A majority of the campaigns followed the tenets of protec...
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PMID: 20155551
PDF is available here.
Abstract
Many studies have shown that pharmaceutical marketing affects prescribing choices. Studies that have assessed the effects of educational interventions on perceptions of pharmaceutical promotion have found mixed results. This study assesses the short-term effects of an educational intervention about...
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PMID: 20872775
PDF is available here.
Abstract
In a world dominated by technology and driven by fiscal policy emphasis, the therapeutic relationship as a healing modality is still a central theme to mental health nurses (MHN) in their everyday work. This research, as part of a PhD program, used a constructivist grounded theory approach to explor...
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PMID: 20509798
PDF is available here.
Abstract
Prevalence of pharmaceutical advertising in women's magazines is high; continued surveillance is recommended....
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PMID: 20218752
PDF is available here.
Abstract
We collected survey data from 484 men and analyzed the data using hierarchical regression and structural equation modeling. We found self-efficacy to be a significant predictor for both groups of men, together with perceived severity for homosexuals and response efficacy for heterosexuals. Next, we...
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PMID: 20390672
PDF is available here.
Abstract
This study examines the ethical dimensions of public health communication, with a focus on antismoking public service announcements (PSAs). The content analysis of 826 television ads from the U.S. Centers for Disease Control and Prevention's (CDC) Media Campaign Resource Center is an empirical testi...
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PMID: 20390977
PDF is available here.
Abstract
This study investigated whether and how message frames in anti-smoking public service announcements (PSAs) affect individuals' cognition and attitude toward smoking. Individuals in a sample of 315 participants were randomly assigned to one of three experimental framing conditions: (a) health consequ...
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PMID: 20390667
PDF is available here.
Abstract
We theorize that it is defensiveness against personal risk framing that threatens the self among people from more individualistic cultures. Two studies tested this idea. Study 1 showed that European Americans were less persuaded by personal framing than by relational framing but that this pattern wa...
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PMID: 20390671
PDF is available here.
Abstract
The recruitment process cannot be confined to a single source and associations, religion institutions and cultural mediators are the most effective resources....
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PMID: 19880221
PDF is available here.
Abstract
This study tracks the changes of the effects of 4 information sources for direct-to-consumer drug advertising on patients' requests for prescription drugs from physicians since the inception of the “Guidance for Industry about Consumer-directed Broadcast Advertisements.” The Guidance advises phar...
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PMID: 19499430
PDF is available here.
Abstract
In public and interpersonal health communication, a need exists to explore the nature of lay beliefs about health complaints to achieve effective communication. Beliefs of patients visiting their family physician/general practitioner (GP) may give insight into this matter. The aim of this study was t...
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PMID: 19499428
PDF is available here.
Abstract
These results demonstrate the potential for a vicious cycle in which perceived pressures to conform to and falsely enforce an unpopular norm reinforce one another....
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PMID: 20614762
PDF is available here.
Abstract
This study investigated participants' reactions to employee testimonials presented on recruitment Web sites. The authors manipulated the presence of employee testimonials, richness of media communicating testimonials (video with audio vs. picture with text), and representation of racial minorities i...
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PMID: 19702377
PDF is available here.
Abstract
Median age was 27 years and 52% were female. Median urge to smoke level at movie exit was 7. The dose-response between higher categories of movie smoking and median urge to smoke was one point for two lower categories (1-11 and 11-54 s) and two for the highest category (>or=55 s), but these differen...
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PMID: 19542516
PDF is available here.
Abstract
The development of a taxonomy of expressions expressing the degree of confidence or certainty felt in the correctness of one's judgments, knowledge, or beliefs is reported. 30 phrases expressing confidence and doubt were rated by 96 British participants on a 7-point scale to indicate how much confid...
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PMID: 19810442
PDF is available here.