Abstract
I reviewed the history of Asclepius and the Caduceus of Hermes as medical symbols and made a tentative suggestion of using the mythical bird Simurgh as an Iranian symbol of medicine. In this, the second part, I shall describe the evolution of the myth of the Simurgh and discuss the medical relevance...
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PMID: 20433235
PDF is available here.
Abstract
Despite the existence of the slow-moving vehicle (SMV) emblem for almost 50 years, there continues to be a large number of preventable accidents between SMVs and other motorists. In this study, the current SMV emblem was tested against other common road signs as well as alternative slow-moving vehic...
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PMID: 20503812
PDF is available here.
Abstract
BACKGROUND: Uniforms are thought to hold personal significance for those who wear them and act as powerful symbols representing the profession's identity and image. AIM: To gain an insight into the influence of uniform on self image and professional identity among student nurses. METHOD: Fourteen qu...
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PMID: 20426297
PDF is available here.
Abstract
I have briefly reviewed the evolution of the Greek god, Asclepius, (and his Roman counterpart Aesculapius) with the single serpent entwined around a wooden rod as a symbol of western medicine and have alluded to the misplaced adoption of the Caduceus of the Greek god Hermes (and his Roman counterpar...
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PMID: 20039773
PDF is available here.
Abstract
The emergency department (ED) education team at the Queen's Medical Centre, Nottingham, has developed a process to promote effective teamwork in major trauma management. To introduce this process to ED staff, the team developed a multiprofessional education and training programme. This article descr...
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PMID: 20043426
PDF is available here.
Abstract
The World Health Organisation has called for the ethical promotion of medicines. This study to monitor the misuse of the WHO name and emblem in medicine promotion in India found that the name or emblem of WHO has been used extensively for unethical promotion of drugs, nutritional supplements and con...
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PMID: 19241948
PDF is available here.
Abstract
Dentists' contributions to science and society extend beyond the practice of clinical dentistry and preventive oral health. Such service encompasses contributions to biology specifically and more generally to societal good works for which dentists are particularly esteemed. The profession of dentist...
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PMID: 19079108
PDF is available here.
Abstract
After an annual introduction of new Fellows one of them viewed the neckties on display and, referring to their sagittary motif, was heard to say, 'I suppose it is the College crest.' Of course, it is precisely not that. The only crest the College has is that of its arms, which is completely differen...
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PMID: 19069043
PDF is available here.
Abstract
The development of scientific academies during the 17th century in the old Italian States is illustrated on the basis of two examples: that of the Accademia dei Lincei with seat in Rome and that of the Accademia del Cimento with seat in the Grand Duchy of Tuscany. After a short survey of their activ...
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PMID: 20617611
PDF is available here.
Abstract
We report a series of experiments that show that subliminal exposure to one's national flag influences political attitudes, intentions, and decisions, both in laboratory settings and in "real-life" behavior. Furthermore, this manipulation consistently narrowed the gap between those who score high vs...
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PMID: 18056813
PDF is available here.
Abstract
The decorative panels in the foyer of the Teatro Amazonas, inaugurated in 1896, stand out from the rest of the building's ornamental iconography. The rubber trade brought great wealth to the capitals of Pará and Amazonas and as these cities gained national and international fame, their urban fabric...
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PMID: 18783143
PDF is available here.
Abstract
We should continue to use the symbol that was taken from USMAC in the historical period of USMG governance. Celebrating 100th anniversary year of KMA, KMA needs to re-evaluate the appropriateness of the KMA symbol....
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PMID: 18175460
PDF is available here.
Abstract
Dr. Bernard J. Cigrand is acknowledged as the "Father of Flag Day." He relentlessly continued his activities for more than sixty years to have June 14 designated for the national observance of the birth of the American flag. That finally occurred in 1948, seventeen years after his death, when Presid...
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PMID: 17616013
PDF is available here.
Abstract
Three studies examined the implications of nationalistic ideologies and exposure to the U.S. flag for the activation of egalitarian concepts and outgroup hostility. Study 1 demonstrated that subliminal exposure to the U.S. flag activated participants' egalitarian concepts. In Study 2, highly nationa...
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PMID: 17312320
PDF is available here.
Abstract
L. Aelius Caesar is a little known co-regent of Hadrian who, having already been taken ill, was elected Princeps as Hadrian's successor and died soon afterwards. The city of Mytilene in Lesbos dedicated a bronze coin for him while he was still alive. The reverse of the coin shows the arrival of Ascl...
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PMID: 17333854
PDF is available here.
Abstract
We can learn something from the night sky. Medical terms or descriptions are generously used from mythology or celestial lore.Neurosurgeons spend so much time on their professional careers that they may ignore something wonderful which is worthy of their attention. The puzzling issues between the co...
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PMID: 16378875
PDF is available here.
Abstract
Pharmaceutical brand is likely to develop differently than the same of consumer goods products--it seems to be built predominantly on long-term positive experience. Marketing role in this process should lie in finding relevant product position and building brand identity compliant with real product...
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PMID: 16380705
PDF is available here.
Abstract
With their mythical creatures and arcane symbolism, coats of arms seem to have little connection with modern science. Yet despite its chivalric origins, the ancient language of heraldry has long fascinated famous scientists. Although this idiosyncratic tradition was parodied by Victorian geologists,...
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PMID: 16098590
PDF is available here.
Abstract
I discuss the motto's relations to the couplet of Latin verse from which it derives and offer a possible explanation of how the misquotation--for such it is--that forms the motto may have come about. Then I say a little about the circumstances under which, some 2000 years ago, the Roman poet Ovid co...
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PMID: 15825243
PDF is available here.
Abstract
The Red Cross Emblem has come to symbolize the medical profession in our country. Many medical practitioners use the emblem to designate our profession. Others including hospitals (Government and private), chemists, pharmaceutical firms and sometimes public transport vehicle use the Red Cross Emblem...
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PMID: 15763685
PDF is available here.
Abstract
The Modern Matron was introduced into hospital Trusts in April 2002 to improve the basics of patient care. They were to be easily identifiable, highly visible and authoritative figures. This article reports on a quantitative study done to ascertain if patients can identify the Modern Matron in one a...
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PMID: 16509435
PDF is available here.
Abstract
In 2003 the Board of the Italian Society of Occupational Medicine and Industrial Hygiene (SIMLII) decided to adopt a graphic symbol of the Society, that would be easy recognizable and could be used for the 75th anniversary of its foundation, in 1929. The task of drawing up proposals for the symbol w...
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PMID: 16273838
PDF is available here.
Abstract
This concept exploration examines branding and its relevance to nursing. Branding is used to differentiate products through use of symbols. The symbols are the brands that are designed to communicate the value of products. Nursing has had many identifying symbols, such as the nurse's cap and the whi...
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PMID: 15359026
PDF is available here.