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Articles on Advertisements
Exploring the degree of commercialisation associated with sports marketing activities
The purpose of this paper is to provide practitioners of management and interested researchers insights to the degree of commercialisation in sports and how advertisement has evolved to become a major force in the sports entertainment field though corporate sponsorship and commercialised of athletes....
Consumers and teleworking advertisements in spam e–mail
The internet facilitates telework opportunities. This study analyses variables associated with opening/reading and also purchasing from spam e–mail advertising telework. Variables analysed as possible predictors included personal demographic variables, internet characteristics variables, psychologi...
Effect of demand boosting policy on optimal inventory policy with backorder in fuzzy environment under the effect of learning
We obtained equivalent crisp expression by applying signed distance method. In place of complex and tedious method of calculus a closed form solution is obtained by using algebraic method. A numerical example is presented to study the feasibility and applicability of the proposed model....
Resilience of a business: the case of Yellow Pages Directories
This paper aims to study the strength and the resilience of a seemingly out–of–date business - the Yellow Pages Directories (YPD). Its main assertion is that having absolute technological advantage does not always enable a firm to succeed; human factors also play an important role in sustaining a...
Detecting browser fingerprint evolution for identifying unique users
Unique user identification is a key task within the web analytics data collection process, useful for measuring advertising campaigns effectiveness. The fingerprinting technique consists in tracking user activity on a set of sites by capturing technical information about the browser and the machine t...
The impact of product attributes and promotion on credit card subscription decisions: an empirical study
The paper aimed to examine the impact of product attributes and promotion efforts on the choice of credit cards in intense competition. It is important to stress that this paper focuses on the techniques and methodology used in drawing discussion and conclusions. The empirical study involved a survey...
E-business solutions in the mobile advertisement
This paper aims at developing implementable e-business solutions to accelerate the adoption of information systems in the m-advertising industry. First, an e-business integrated customer chain model was developed for the m-advertising industry. A list of implementable e-business solutions was develop...
EduSHARE: a peer to peer document sharing system for obtaining adaptive learning procedures
We also expect an increased student concentration due to a more interesting and interacting lesson....
Buying behavioural pattern of ethical and generic drugs in Western India: an empirical investigation
Prescribing makes a considerable impact on health of patients and promotional budgets of manufacturers and yet remains a contentious issue. Prescriptions have been used to study treatment patterns and analyse markets for various therapeutic categories, mostly in many developed countries. In emerging...
Novice founders and re-starters in Japanese business society
We divide the 941 new Japanese entrepreneurs into 'novice founders' and 're-starters' in business, and compare the effects of their comparative advantages on economic performance. When observing the actual sales and the liquidity constraints at start-up, re-starters do not always suffer a disadvantag...