The purpose of this paper is to provide practitioners of management and interested researchers insights to the degree of commercialisation in sports and how advertisement has evolved to become a major force in the sports entertainment field though corporate sponsorship and commercialised of athletes....

The internet facilitates telework opportunities. This study analyses variables associated with opening/reading and also purchasing from spam e–mail advertising telework. Variables analysed as possible predictors included personal demographic variables, internet characteristics variables, psychologi...

We obtained equivalent crisp expression by applying signed distance method. In place of complex and tedious method of calculus a closed form solution is obtained by using algebraic method. A numerical example is presented to study the feasibility and applicability of the proposed model....

This paper aims to study the strength and the resilience of a seemingly out–of–date business - the Yellow Pages Directories (YPD). Its main assertion is that having absolute technological advantage does not always enable a firm to succeed; human factors also play an important role in sustaining a...

Unique user identification is a key task within the web analytics data collection process, useful for measuring advertising campaigns effectiveness. The fingerprinting technique consists in tracking user activity on a set of sites by capturing technical information about the browser and the machine t...

The paper aimed to examine the impact of product attributes and promotion efforts on the choice of credit cards in intense competition. It is important to stress that this paper focuses on the techniques and methodology used in drawing discussion and conclusions. The empirical study involved a survey...

This paper aims at developing implementable e-business solutions to accelerate the adoption of information systems in the m-advertising industry. First, an e-business integrated customer chain model was developed for the m-advertising industry. A list of implementable e-business solutions was develop...

We also expect an increased student concentration due to a more interesting and interacting lesson....

Prescribing makes a considerable impact on health of patients and promotional budgets of manufacturers and yet remains a contentious issue. Prescriptions have been used to study treatment patterns and analyse markets for various therapeutic categories, mostly in many developed countries. In emerging...

We divide the 941 new Japanese entrepreneurs into 'novice founders' and 're-starters' in business, and compare the effects of their comparative advantages on economic performance. When observing the actual sales and the liquidity constraints at start-up, re-starters do not always suffer a disadvantag...