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Support of Research (3)
Articles on Support of Research
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Normalised support: a virtual angle of measurement of 'interestingness'
IJDATS 4(1):101-114 (2012)
Association rule mining is applied to large databases to identify product associations. In the resulting large number of rules, interestingness is difficult to determine. Researchers have defined various measures of 'interestingness' such as support, confidence, lift and gain. Support is the probabil... -
Retailing logistics and sale operation strategy for uncertainty demand due to the effect of consumers' motives in promotion of sport marketi...
IJMED 8(3):209-227 (2010)
The research purpose is to probe into the consumers' purchasing motives with the retailer that owns a sport team and to determine if such motives contain the support of the sport team and other factors regarding the championship marketing campaigns launched by the retailers. The analysis of consumers... -
The role of collective action in the New Zealand dairy industry: an international comparison
IJESB 8(1):154-169 (2009)
Our research focuses on the following three key objectives: firstly, to discover the current extent of collective action; secondly, to determine how successful collective action is in the dairy industry in New Zealand; and finally, to compare the situation in New Zealand with that elsewhere. Factors... -
Integrated reliability and optimal maintenance schedule design: a Life Cycle Cost based approach
IJPLM 3(1):78-90 (2008)
Customers of industrial system/machines are becoming increasingly focused on life cycle performance of products for their purchase decisions. Manufacturers of such type of products, for example machine tools, are experiencing increased pressure from customers to deliver customised products with docum... -
Predictors of employee extra-role performance and turnover intentions in the public sector: an integrated model
IJHRDM 6(2-4):263-278 (2006)
A model showing how six key organisational factors interrelate to influence Extra-Role Performance (ERP) and turnover intentions was tested. Confirmatory factor analysis showed that public sector survey respondents (n = 412) could reliably discriminate between measures of organisational justice, job... -
PDA usage in healthcare professionals: testing an extended technology acceptance model
IJMC 1(4):372-389 (2003)
Personal Digital Assistants (PDAs) have attracted extensive attention in healthcare organisations because of their potential contribution to enhancing healthcare practice. Successful implantation of PDA is, to a large extent, confined by PDA acceptance by healthcare professionals. This study proposes...
