Authors instructed two groups of male participants to respond to a web personal advertisement that had a photograph of either an attractive or unattractive woman. In the physically attractiveness condition, it was found that the message was longer and contained few spelling and grammatical mistakes than in the condition where the male's participant believe that the personal advertisement came from an unattractive woman. Two undergradutates females who were unaware of the experimental conditions judged that they had more probability to respond to the male's message in the physically attractiveness condition.

DOI: 10.1080/00224540903238503
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