Advanced search×

Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision

Keith Wilcox, Beth Vallen, Lauren Block, and Gavan J Fitzsimons

J Consum Res 36(3):380-393 (2009)

DOI: 10.1086/599219
Version: za2963e q8za3 q8zb9 q8zc5 q8zd2 q8ze3 q8zfb q8zg0

Similar articles you may find interesting…

  1. Prevalence and trends in obesity among US adults, 1999-2008.
    Katherine M Flegal, Margaret D Carroll, ... Lester R Curtin

    JAMA 303(3):235-41 (2010) PMID 20071471

    In 2007-2008, the prevalence of obesity was 32.2% among adult men and 35.5% among adult women. The increases in the prevalence of obesity previously observed do not appear to be continuing at the same rate over the past 10 years, particularly for women and possibly for men....
  2. A study of job stress, stress coping strategies, and job satisfaction for nurses working in middle-level hospital operating rooms.
    Chung-Kuang CK Chen, Cecilia C Lin, ... Tung-Hsu TH Hou

    J Nurs Res 17(3):199-211 (2009) PMID 19738448

  3. Praise for intelligence can undermine children's motivation and performance.
    C M CM Mueller and C S CS Dweck

    J Pers Soc Psychol 75(1):33-52 (1998) PMID 9686450

    Praise for ability is commonly considered to have beneficial effects on motivation. Contrary to this popular belief, six studies demonstrated that praise for intelligence had more negative consequences for students' achievement motivation than praise for effort. Fifth graders praised for intelligenc...